Tag Archive: YouTube

Always Blow on the Pie

What makes an overnight sensation on YouTube? What makes something go viral? You can't usually predict that a piece of content or an online activity is going to go viral (hence why I'm not a big fan of the term "viral campaign"). Some of the biggest YouTube hits in recent ...

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Sharing is Good

This week the internet saw 2 very different people get caught up in the spotlight via video and 2 very different responses from the marketing teams of where they got caught out. First Kanye West stormed the MTV VMA awards while Female Video artist of the year Taylor Swift was accepting her award. He thought it ...

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