Real Social Girl

Creating Community = Creating an Experience

// September 23rd, 2009 // No Comments » // Internet Ramblings, Online Community

In order to create a successful online community, you have to give people what they want, and what they DON’T want is a hard sell. For this post, when I talk about an online community, I am referring to Blog followers/regular readers, Facebook fans, Twitter followers and set community groups such as those built on platforms like Ning.

People join a community to be part of something, not to be just another number in line, a code in a database or a bum on a seat. I have spent several years building up communities for our own online games and for other brands. The common thread in successful communities is the experience that is built into the community. An online community that is successful for both the business at the helm of it and the fans that are part of it, is a community that is engaging and offers above and beyond what the fans expect. (more…)

Connected Mamas

// June 1st, 2009 // No Comments » // Social Media Mamas

Studies have been done time and again about the connectedness of mothers and how we continue to become more internet-savvy as a lifestyle choice. There is a number of reasons for this. Number one being that women are the primary buyers in the family household – and this is an important role to hold. Regardless of whether your full-time job is being a stay at home mum or more corporate, mums are generally responsible for most household buying. We buy the kids’ clothes, we buy the groceries, we keep track of what needs upgrading in the house, we pay the bills, even shop for dad’s clothes and then with the time leftover we sometimes manage to buy something for ourselves. (more…)