Image by Axel Bührmann via Flickr The old saying is “A happy mother equals a happy family”. After all she is at the centre of keeping the family engine churning. As a marketer or PR person, if you can answer the million dollar question to keeping a mother happy with a resounding “yes!” you just…
Tag Archive: mothers
Mothers deal in pink potties and household products, right?
Image by Hudson Alves via Flickr Marketers shouldn’t take for granted the stay at home mother. Restricting ads geared to mothers to Baby wipes, cleaning products and anything pink is not the way to go. Women and the subset of mothers make up a big chunk of the spending that goes on, and its not…