A select list of people that I have worked with in the past on social media activity include:
- Leukaemia and Blood Foundation New Zealand (LBFNZ)
- Personality Dynamics
- Air New Zealand (USA)
- Kagi
- Floozy
- VIP Ugg Boots
- Linden Leaves
- ecostore
Featured Project
- Image by GhadaV via Flickr
The Matchmaking Flight
Air New Zealand came to us with the idea of a Matchmaking Flight from LAX to AKL. RSG has worked with our affiliated partners to, design, strategize, develop and implement a matchmaking community website for Air NZ USA. The social community development is implemented in the opensocial standards provided through the Ning platform, with some special touches of course. Once we successfully set-up and launched the community site I then also have the ongoing responsibility for community management and generating social conversation, driving people to the website through the use of other Social Media (Facebook fan page, Twitter, etc…).
I encourage and create regular activity in the community through blog posting, forum discussions, regular mailouts and whatever means required to engage its members. Of course a little necessary moderation is also required here and there to keep things running smoothly in a happy and safe environment.
Their are a host of social media activities in the pipeline for this community. I can’t tell all, but the community continues to grow and will remain active until at least October 2009 when the world’s first ever Matchmaking flight leaves Los Angeles (LAX) headed for Auckland.
Aims of the campaign
worldwide attention grabbing marketing, Socially connect with target market, provide a sense of community for a subculture in the core brand, drive ticket sales from LAX to AKL, increase awareness of the airline within the USA.
If you corporate brand is interested in realsocialgirl.com developing and creating a social buzz community and marketing campaign of this caliber, please do not hesitate to contact me.