Image by roberthuffstutter via Flickr Small businesses make up a large proportion of New Zealand businesses. But make no mistake, though these businesses may be small in the number of employees they have, they are in no way small in their business objectives and follow through. Everyone from insightful mothers, style conscious women, to men…
Category Archives: Social Media Mamas
Do you know how to keep Mothers happy?
Image by Axel Bührmann via Flickr The old saying is “A happy mother equals a happy family”. After all she is at the centre of keeping the family engine churning. As a marketer or PR person, if you can answer the million dollar question to keeping a mother happy with a resounding “yes!” you just…
How Brands Build Relationships with Bloggers
Image by the-tml via Flickr Brands that have been in the social media game for a few years understand how to best use the internet to showcase their brand and grow a fan base. But what about brands that are now scrambling to be part of the buzz and grab a share of the social…
Mothers deal in pink potties and household products, right?
Image by Hudson Alves via Flickr Marketers shouldn’t take for granted the stay at home mother. Restricting ads geared to mothers to Baby wipes, cleaning products and anything pink is not the way to go. Women and the subset of mothers make up a big chunk of the spending that goes on, and its not…