Category Archives: Online Community

How the new Facebook Promotion Guidelines affect you

Image by sitmonkeysupreme via Flickr Facebook announced on November 4 new guidelines for how administrators of groups and pages can promote competitions and/or sweepstakes. For alot of smaller to medium sized businesses this will have a huge impact on how they are already interacting with customers through Facebook. I won’t go into the finer points…

Why aren’t you on Facebook?

Image via CrunchBase With the recent change of Facebook’s News Feed and the reintroduction of the Live Feed, seems alot of people are even asking what the heck am I even doing on Facebook. Take a deep breath, calm down and sort out your feeds, setup groups to help you better visualize all your friends…

Content Expert vs Experience Designer

Image by HubSpot via Flickr Just recently I was hoping to pitch for a small project consulting a company on their social media and online experiences as I had had dealings with them in the past on other initiatives. I was surprised to find that they were ahead of the game and had just hired…

Stuck on a feeling

Image via Wikipedia Seems every business owner and their dog is blogging. That is probably because the benefits to your company can be vast if done properly. If you are already blogging, I’m sure you’ve read about how it is good for driving traffic to your site if update regularly (for starters, Google loves all…