Image by HubSpot via Flickr Just recently I was hoping to pitch for a small project consulting a company on their social media and online experiences as I had had dealings with them in the past on other initiatives. I was surprised to find that they were ahead of the game and had just hired…
Category Archives: Internet Ramblings
Creating Community = Creating an Experience
Image via Wikipedia In order to create a successful online community, you have to give people what they want, and what they DON’T want is a hard sell. For this post, when I talk about an online community, I am referring to Blog followers/regular readers, Facebook fans, Twitter followers and set community groups such as…
Sharing is Good
This week the internet saw 2 very different people get caught up in the spotlight via video and 2 very different responses from the marketing teams of where they got caught out. First Kanye West stormed the MTV VMA awards while Female Video artist of the year Taylor Swift was accepting her award. He thought…
Leaving on A Jet Plane
Image via CrunchBase Well folks I’m taking this show on the road. Here’s the backstory…. A couple of months ago we were asked to go on a delegation to meet with some companies in Canada’s technology triangle. For many reasons not to be discussed here, we decided not to go. In the meantime though I…