Category Archives: Blogging

How Brands Build Relationships with Bloggers

Image by the-tml via Flickr Brands that have been in the social media game for a few years understand how to best use the internet to showcase their brand and grow a fan base. But what about brands that are now scrambling to be part of the buzz and grab a share of the social…

Accidental Foot Soldiers Boost your Brand

Image by Dunechaser via Flickr You can call them brand ambassadors, evangelists, endorsers – the title is not as important as what these people can actually do for your brand. Big business has long used the celebrity endorsement to get people to think “I want to be like Ms Hollywood Celeb, so if she uses…

Get to know your market through Social Media

Image by Matt Hamm via Flickr Did you know that Social Media is a great way to get a feel for what your market is thinking? You can create a specific campaign to gather information as well as monitor your brand on the interwebs. The 2 really work hand in hand – what people are…

How the new Facebook Promotion Guidelines affect you

Image by sitmonkeysupreme via Flickr Facebook announced on November 4 new guidelines for how administrators of groups and pages can promote competitions and/or sweepstakes. For alot of smaller to medium sized businesses this will have a huge impact on how they are already interacting with customers through Facebook. I won’t go into the finer points…