Image by roberthuffstutter via Flickr Small businesses make up a large proportion of New Zealand businesses. But make no mistake, though these businesses may be small in the number of employees they have, they are in no way small in their business objectives and follow through. Everyone from insightful mothers, style conscious women, to men…
Author Archives: Ghada
Do you know how to keep Mothers happy?
Image by Axel Bührmann via Flickr The old saying is “A happy mother equals a happy family”. After all she is at the centre of keeping the family engine churning. As a marketer or PR person, if you can answer the million dollar question to keeping a mother happy with a resounding “yes!” you just…
How Brands Build Relationships with Bloggers
Image by the-tml via Flickr Brands that have been in the social media game for a few years understand how to best use the internet to showcase their brand and grow a fan base. But what about brands that are now scrambling to be part of the buzz and grab a share of the social…
Accidental Foot Soldiers Boost your Brand
Image by Dunechaser via Flickr You can call them brand ambassadors, evangelists, endorsers – the title is not as important as what these people can actually do for your brand. Big business has long used the celebrity endorsement to get people to think “I want to be like Ms Hollywood Celeb, so if she uses…