Why aren’t you on Facebook?

With the recent change of Facebook’s News Feed and the reintroduction of the Live Feed, seems alot of people are even asking what the heck am I even doing on Facebook. Take a deep breath, calm down and sort out your feeds, setup groups to help you better visualize all your friends and their updates and then read this.  According to a recent study outlined at Mashable,

Facebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week. Among other social media sites, Digg traffic produced loyal users 16% of the time, while Twitter traffic was only good for 11% loyalty.

If even a fraction of your time on Facebook is for business, then you need to have a presence there. If you still need convincing, here are another 5 reasons you should add Facebook to your Social Media mix.

1. You can easily import your blog posts to your feed using Networked Blogs to auto-publish (or choose when you want to publish). With your published blog feeds your friends are then given the option to be taken directly to your website to read the full article, the usual “like” feature, to share it on their profile, tweet out the post or even follow your blog through networkedblogs – what better way to build up your readership.

2. Minimal ads in compared to other social networks like Bebo, MySpace and even LinkedIn, your browsing experience is much more lightweight, nuf said.

3. Great tool for storing and sharing photos. With no specific limit on albums, why not load them up, tag people in them and share them on your profile. Though no album limit, there is a limit of 60 photos per album.

4.Following on from the last point, tagging is a great networking feature of Facebook. You can tag notes, photos and now with the @feature, you can mention people in your status updates that will provide a link to their profile.  Tagging is a brilliant way to see who is connected to your connections – closing the gap on the six degrees of separation (or 2 in NZ). Isn’t it true that if someone is a friend of a friend or fan of something you may well be interested as well?

5. Lastly, the Fan Page is an excellent business tool for funneling people to your business site and promoting your expertise – whether it be to promote a product, service or coaching based business. I have a Fan Page for #RSG Twitter Parties and Social Media and Business Advocacy for women, be sure to join up if you haven’t already just by clicking the “become a fan” button on the widget in the sidebar. Use Facebook Fan pages to generate ideas, get feedback and good ole enthusiasm about your brand on one of the fastest growing social networks out there. There are various ways to set your fan page apart, think back to that added value service you can create within your fan page that screams uniqueness – registries, regular tips, advice – the list is endless.

With these newest changes to Facebook, do you find yourself on it less?

Related articles by Zemanta

• Imagination please, when it comes to business plans (investoralist.com)
• 5 Ways To Instantly Boost Your Facebook Page Traffic (allfacebook.com)