Connected Mamas

Studies have been done time and again about the connectedness of mothers and how we continue to become more internet-savvy as a lifestyle choice. There is a number of reasons for this. Number one being that women are the primary buyers in the family household – and this is an important role to hold. Regardless of whether your full-time job is being a stay at home mum or more corporate, mums are generally responsible for most household buying. We buy the kids’ clothes, we buy the groceries, we keep track of what needs upgrading in the house, we pay the bills, even shop for dad’s clothes and then with the time leftover we sometimes manage to buy something for ourselves.

Marketeers trying to influence mothers have realized that they need to attract us in new ways that are relevant to the way we shop. Some of our shopping is now done online while we juggle bubs and running a business from home. Others of us like to research online before we get to the shops, making the shopping experience quicker – which is important when you have grizzly kids in tow.

By joining online groups we can get quick advice on what others recommend, we can get feedback on products we sell, and some of us even keep up with our kids through places like MySpace and with texting.

Alot of mums are more connected than they realize. We are definitely connected in a much more different way than our mothers were.

What’s your Social Media diet look like in 2009? Do you MySpace? are you a Facebook addict? Where do you catch up with your online friends? Do you catch up with your kids online, through texting or even Skype? I would love to hear from mothers and how you are connected online.